Waanda is a B2B marketplace that connects small and medium-sized producers and artisans from Africa with European independent retailers.

#wholesale #marketplace #africa
Waanda Team

What our founder think:

We are impacting the world by….

supporting African suppliers to expand their business and secure a more economic stable future.

We are convinced that the world in the next 5 years …

will see and experience Africa on the rise.

REAKTOR.BERLIN enables us to…

connect with a great ecosystem, to find a product-market-fit and to build an impact-driven business.


Our vision is to digitize trade between Africa and Europe. We provide creative people, entrepreneurs, small business owners, local retailers and artisans from Africa and Europe a state-of-the-art ecosystem where they can easily connect, exchange ideas, work and grow together. We place great emphasis on certified suppliers who produce high quality, unique products from the Home Accessories & Beauty „Made in Africa“ categories. These enables European retailers to stand out from the mass market and inspire their customers in a new way. Payment and logistics work simply and easily through the platform.

Founder team

Zakaria Jaiathe

Zakaria Jaiathe

Co-Founder & CEO

Julia Bernhardt

Julia Bernhardt

Co-Founder & CMO


Wholesale, Retail

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