Topshelf is an AI-based recommendation platform, leveraging honest reviews from real connections and an accurate product matching

#beautytech #socialcommerce #honestreviews

What our founder think:

We are impacting the world by….

…bringing back honesty, trustworthiness and relevance in product recommendations.

We are convinced that the world in the next 5 years …

…will move towards more informed shopping experiences powered by peers

REAKTOR.BERLIN enables us to…

…build cohesive go to market strategy and build a supportive community of founders and mentors


Topshelf is an AI-based recommendation platform, with a start in the beauty industry. In a world full of fake reviews, sponsored posts, and bots, we want to make product recommendations more honest, relevant, and accurate again. Therefore, the topshelf app is leveraging two pillars: Firstly, honest reviews from peers (e.g. friends or people with a similar skin type, hair type, or makeup preference) and secondly, an AI-based algorithm that suggests the perfect matching products to a user’s profile – brand independent and accurate. The AI is fueled by users who set up profiles, build their digital beauty shelves, write honest reviews, and find advice from their trusted network, thereby creating data network effects. Our technology not only enhances the beauty shopping experience but also has the potential to transform other consumer verticals, offering a new standard in personalized, trustworthy shopping.

Founder team

Marietta Meister

Co-Founder & CEO

Sushrut Chafadker

Co-founder and CTO


AI, Beauty, Social Network, E-Commerce

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